Clever Mink.

Rebecca Minkoff just launched her new lifestyle site, Minkette.

Style blogs, decor blogs, contests and bag give-aways. It comes right as she's promoting her new RTW line. I already saw one contributing columnist's rant on how annoying hipsters are (*unless you are one of those American Apparel wearing annoying hipsters. In which case, please click on the banner to your left and buy something. Do something useful and contribute to my shoe fund.) so I have high hopes for the editorial content.